Monday |
 9:30 am
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Covering:
Google Adwords Basics
Facebook Advertising for Beginners
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12:30 pm
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Lunch
Break for lunch
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2:00 pm
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Covering:
Taste of Social Media (Building a Community)
SEO - the Basics for Beginners
Blogging Best Practices
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6:00 pm |
Welcome Reception
Location: Duke's |
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Tuesday September 27, 2011
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8:00 am - 8:30 am |
Coffee/Tea
Location: Puna Ballroom |
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8:30 am - 9:00 am |
Conference Opens |
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8:30 am - 9:00 am |
Social Media and ROI
The CEO question is: "What is our return on Investment?" From tracking hours spent, managing the total lifetime value of each customer engagement, and tying dollars to social media efforts every client or executive is going to ask for proof that the effort is worth the money spent.
Focus: Social Media
Type: Short Presentation
Speaker(s): Rex Freiberger
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9:15 am - 9:45 am |
Socially Analyzing
The truth is you cannot track a conversation, but how can you effectively report your social media efforts to the powers that be? Learn how to track social engagement and report successes to executives and clients.
Focus: Social Media
Type: Short Presentation
Speaker(s): Dennis Yu
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9:55 am - 10:10 am |
Break
Take a short break. Mingle, stretch your legs, check your email, Tweet the event, post your Facebook status update, or outline your Blog post. We'll be back in 5...
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10:10 am - 10:45 am |
Socially Satisfied
As corporations become more aware of the need to tie Social Media into everything they do - the requirement for new hires to know social media strategies is becoming more relevant. How do companies maintain a solid brand, leverage employees social media activity for the benefit of the brand, establish a social media policy, and educate existing and new hires?
Focus: Social Media
Type: Short Presentation
Speaker(s): Becky Caroll
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10:55 am - 11:25 am |
Social and Music
How the industry changed social media and the adjustments social media is making because of the music industry.
Focus: Social Media
Type: Short Presentation
Speaker(s): Aaron Kronis
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11:35 am - 12:05 pm |
The Art of Building Communities
A continuation of the topic covered on Monday at the workshop for beginners. Using social networking sites and media publishing tools using the ALIVE System (Ask Listen Invite Value Enchant). Understaing goals in each step of the process and the "social media lifecycle".
Focus: Social Media
Type: Short Presentation
Speaker(s): L.P. Neenz Faleafine
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12:15 pm - 1:00 pm |
Lunch |
 1:00 pm - 4:00 pm |
Networking Activities
Inner Tubing - Floating down the Auquaducts through Kauai's rainforest.
Snorkeling - Drive to the beatiful reef and troll through the clear blue waters.
Chill on da Beach - relax and talk about industry trends while catching a tan.
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4:00 pm - 8:00 pm |
Luau
Location: Plantation |
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Wednesday September 28, 2011 |
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8:00 am - 8:30 am |
Coffee/Tea |
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8:30 am - 9:00 am |
Open Discussion and Q&A
We covered a lot of great topics Tuesday, and everyone enjoyed amazing conversations during our activities and Luau. Let's talk about what we covered, answer any questions, and share those conversations with the rest of the group.
Discussion Leader: Laura Lippay
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 Keynote
9:15 am - 10:00 am
| SEO's Get Social
SEO's and Social Media Experts are always looking at how Social Media can drive SEO efforts and vice versa. The Godfather of SEO himself (who originally helped to define SEO for many in the industry) will talk about how the world of SEO is changing. Leave with an understanding of why we need to embrace and incorporate Social Media into SEO - and why Social Media experts need to understand SEO.
Focus: Search and Social™ Media
Type: Keynote
Speaker(s): Bruce Clay
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10:20 am - 10:50 am |
Social Media and Search - Link Building
With Google and Bing scolding SEO's for purchasing links and directories just aren't cutting it anymore it's time to use Social Media to build quality links to drive traffic and credit. But with facebook behind a wall and Twitter no-follow's how are we expected to get credit for those links?
Focus: Search and Social™ Media
Type: Short Presentation
Speaker(s): Ian Lurie
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11:00 am - 11:30 am |
Social Media and Search - PPC
With the ever growing popularity of Social Media interactivity and the means of advertising within the applications themselves or using Google Adwords and Bing to market within these channels we'll talk about trends in these new avenues.
Focus: Search (Paid and SEO) and Social Media
Type: Short Presentation
Speaker(s): Elizabeth Marsten
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11:40 am - 12:10 am |
It's All a Big Game
Social Media and Mobile Games are taking over the world. With late nights spent flinging angry birds and destroying green pigs and farms growing in abundance companies are in a fight to jump on the advertising bandwagon.
Focus: Social Media Gaming
Type: Short Presentation
Speaker(s): Evan Fishkin
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12:15 pm - 1:00 pm |
Lunch |
1:00 pm - 7:45 pm |
Networking Activities
Dinner Cruise - Set sail for an afternoon of beautiful scenery and an evening of amazing food on the largest Catamaran on the Island.
Inner Tubing - Floating down the Auquaducts through Kauai's rainforest.
Chill on da Beach - relax and talk about industry trends while catching a tan.
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Thursday September 29, 2011 |
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8:00 am - 8:30 am |
Coffee/Tea |
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8:30 am - 9:00 am |
Where is Social Media Going?
A philosophical discussion on predicting where Social Media is leading us - lead by the most influential moguls of our industry. Is Twitter and Facebook just a trend? How long are we going to keep checking in on Foursquare, and updating our Daily Booth? Are we going to see new channels come into the space? How can we stay ahead of the game?
Focus: Social Media
Type: Discussion
Speaker(s): Bruce Clay, Gillian Muessig, Ian Lurie, Daron Babin
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9:15 am - 9:45 am |
Early Adoption - Moving SEO Forward
Most people think "new" as a bad word and a bad place in Marketing when the truth is when approached in the right manner it can be a very powerful strategy.
Focus: Online Marketing
Type: Short Presentation
Speaker(s): Mike Valentine
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9:55 am - 10:10 am |
Break
Take a short break. Mingle, stretch your legs, check your email, Tweet the event, post your Facebook status update, or outline your Blog post. We'll be back in 15 min...
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10:10 am - 10:45 am |
Social media and OGP
Focus: Online Marketing
Type: Short Presentation
Speaker(s): Christi Olson
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10:55 am - 11:25 am |
Social and Mobile
Checkins, Deals, and Sharing Oh My! We'll talk about the intersection between social and mobile technologies and where marketing plays a role.
Focus: Social and Mobile
Type: Short Presentation
Speaker(s): Gillian Muessig
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11:35 am - 12:30 pm |
Speed Networking
Ever heard of "Speed Dating"? This is a great way to get to know everyone at the conference, exchange business cards, and leave with a deeper understanding of each other's role in the Search and Social™ world.
Focus: Networking
Type: Networking
Speaker(s): Aaron Kronis
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